Our 2008 Custom Line-up
As 2008 begins, we at Pro Peloton have never been more satisfied with our custom bike line-up - Serotta, Guru, Independent Fabrication and Parlee. As our message spreads about fit and its importance to rider health and enjoyment, we have been on a mission to find the right mix of custom frame manufacturers that enables us to create that important synergy between the athlete and the machine. We are happy to have a product line that enables us to offer this "experience" to a wider audience at price points competitive with most high-end stock bikes.
Many of our custom bike clients begin describing their cycling needs and wants with "well I don't race" or "I am not that serious." But the common thread in all of our customers is that they love riding a bike. If you love riding your bike, we invite you to come in and learn about our new custom product line.
Serotta continues to set the standard by which all other custom bike companies are judged. Its attention to detail, and its ability to execute with every material from steel to carbon fiber remains unrivaled. Pro Peloton was Serotta's 5th largest dealer in 2007, and our partnership with it has led to many smiling Serotta owners. 
As I wrote in my Letter about Guru (click below to read it), I was writing about my visit to Guru manufacturing facility in Montreal. I was excited then, but my enthusiasm is even greater now that I have begun delivering their bikes to clients. In short, they are able to to do things at price points that is nothing less than stunning. Clients are buying custom carbon fiber bikes that cost less than some the stock carbon framesets available on the market today.
Independent Fabrication (IF) has advanced again with the introduction of its SSR (stainless steel Reynolds 953 tube set) models. These frames weigh about the same as 3/2 titanium, but ride like steel. IF is not just a great road bicycle manufacturer, it is a great "bike" manufacturer including cyclocross, touring and 29er bikes.
Parlee Cycles brings an impressive racing lineage while incorporating that classic, beautiful and modern look that separates its bikes from the rest of the field. Parlee offers those critical characteristics like light weight, stiffness, compliant feel and the right rigidity.
We believe the S-Works product line offers tremendous technology and incredible value. This line of bicycles and accessories is one of the most exciting and well executed lines in the industry. We are proud to be able to showcase it to our discerning customers. We believe Specialized's emphasis on bike fit is also in natural harmony with our philosophy of business.
Fit Information
All of our "fits" are performed by Serotta Certified Fit Technicians. A proper fit is one of the most important...
Technical Services
We are proud that many local pros use our service department. When your goal is to train and ride hard, you want technicians that...
Custom Bicycles and Framesets
From the angles of the frameset to the rake of the fork, a custom bike is 100% designed with your “fit parameters” being known beforehand. Just like the geometry, the custom designer has the...
Semi-custom Bicycles
Semi-custom are what we call “fit friendly” bicycles. The Serotta Fierte, the S-Works Roubaix and the woman’s S-Works Ruby lines are three good examples of stock bicycles...
Mountain Bikes
If riding in the endless pursuit of speed is the reason you ride a mountain bike, the S-Works mountain bikes may satisfy your most outrageous desires. This family of...
Women's Bikes
Women have different bodies than men, and their bicycles should reflect this. We meet these special needs by offering both customized options through Serotta and Independent Fabrication and semi-custom options like the S-Works Ruby.
Clearance Items
Every bicycle shop has some items that work their way to clearance. We are no different and we might have what you want. Check out our clearance...
Local Racing and Riding Scene
If you are interested in the local Colorado racing, training ride and/or touring scene, Cycling Links will help find what's happening around Boulder and Colorado. Click on the title for more information.
Our Background and Mission
Pro Peloton is a boutique, high-end bicycle shop focused on providing professionally built custom and semi-custom bikes to our customers. It is our objective to make a living working in a sport we dearly love. The owners, Chris, Rob and Lionel, and our great staff are all passionate cyclists. Click on the title for more information.